TikTok is a powerful acquisition tool for users to find your brand that can help you drive conversions and engage with your audience outside the social media platform.
However, without the ability to link to the content you need and with the right calls-to-action, you’ll have a tough time converting users into paying customers. In this guide, you’ll learn about the different ways to add a link to a TikTok bio.
This guide was created by Znaplink, a rich creation tool for large and small web builders looking to advance their brand. It’s a great way to build a place where your brand can call home on the web.
Why Are TikTok Bio Links Important And Why Your Should Add One?
Just like Instagram, Twitter, and other social platforms, TikTok allows users to add a link to their profile for users to click into. This takes them to a webpage of the creator’s choice. For businesses, this is an opportunity to gain leads and begin the process of funneling users down toward conversion events.
Put more simply, it’s how you can turn TikTok followers into paying customers.
Links Increase Traffic
When you add links to TikTok profiles, people are going to click on them. As a result, your site’s traffic will increase. The more people who see your site, the more likely some of them may become paying customers. Traffic can also play a role in how high the page ranks in search engines.
Your TikTok followers are interested in your content. When they click your link to your website, they’ll get to learn more about you. This will drive them to engage more often because they’ll have a better understanding of your brand.
Turn Followers into Newsletter Subscribers
Email has the highest return on investment out of any marketing channel out there. With an average ROI of $36 every $1 spent, having a subscription list allows you to engage with your followers outside the constraints of the social media platform. TikTok is great, but too many factors can negatively affect your presence on the digital platform: algorithmic changes, getting banned, less engagement, etc.
With Znaplink, you can easily create a page with a newsletter subscription form in minutes:
Sales Will Increase
When we combine the benefits of increased traffic and engagement together, we can see that there are paths to gaining new customers and encouraging older customers to make additional purchases.
For service-based businesses, keeping existing subscribers engaged will make them more likely to keep their subscription or even upgrade to a better plan.
How to Add a Link to Your TikTok Bio
To add a link to your TikTok bio, you’ll need to follow these steps:
1. On your phone, open the TikTok app.
2. Tap Profile.
3. Find Edit Profile.
4. Manage Account
5. Follow the instructions to convert your account to a TikTok Business Account.
6. Return to your profile.
7. Edit profile again.
8. Type or paste your website URL into the box that appears.
Only TikTok Business Accounts and Some Personal Accounts Can Add Clickable Links
It’s important to note that only business accounts can add links that users can click on TikTok. If you don’t have a business account, you can still add a URL to your profile description. However, users won’t be able to click on it. Giving users the ability to click on your website link is much easier than expecting them to type the URL into their browser.
TikTok says that “only personal accounts that meet certain requirements and business accounts can post a website link on their profile.” If you’re using a personal account, you’ll need a lot of followers to be able to use a link. It’s easier to just convert to a business account if you’re representing a brand.
I Can’t Add a Link to My TikTok Bio!
There are a few reasons why you still may not be able to add a link to your TikTok bio. Let’s go through some troubleshooting steps that can help.
How to Add a TikTok Bio Link on PC and Mac
Unfortunately, adding links to your TikTok bio on PC and Mac desktop devices is not yet supported. You will have to use the app for iOS or Android to add the link instead.
Double Check That You Have a Business Account
It’s worth taking a second to double check and make sure your TikTok account is configured for business. Head back into the settings and see what your account is set as.
Some Features May Not Yet Be Available
TikTok hasn’t rolled out the feature to everyone yet, so it’s possible you may have to wait. It may be worth reaching out to TikTok’s support for assistance if you think there’s something wrong.
What Should I Use for My TikTok Bio Link?
Your website is probably the best choice for linking people to your content from TikTok. You can also include a link to your blog, a product page from your website, or maybe your shop on an ecommerce site. It’s best not to include an Instagram or YouTube profile here since there are separate fields available for that. As such, a link to your website provides the most leverage, as it allows you to include basically whatever content that you want to engage with your TikTok audience in various ways (e.g., encourage a purchase, a newsletter signup, etc.)
How Znaplink Elevates Your TikTok Leads
Znaplink is a homepage builder that gives you the power to show your users your content, links, and more in one place. Unlike Linktree, Znaplink is easy to set up thanks to AI-enhanced descriptions and images when you add links. Widgets automatically update with your latest content that you post from social media.