Today, Instagram is considered an extremely achievable visual promoting channel for your brand. It helps you engage a reliable audience that nurtures with your business. Today over 500 million Instagram users are active on the app every day, making it a habitat for some of the most engaged audiences.
However, as other social media platforms or channels need some tricks to work properly, Instagram also requires some hacks or ways to work more efficiently. These ways are tricky and help you get more instagram followers within the set time. This article is a detailed account of new ways to get more Instagram followers in 2022. If you are also in search of the new and possible ways to enhance your Instagram community to get more users, let's begin here:
The New Way to Get More Followers on Instagram?
We come with the 15 tricks or hacks that will help you reliably get more followers on Instagram:
Give people a reason to follow you
First of all, we would like to share the idea that there is a solid reason behind every happening. Now, think about the reason for encouraging Instagram users to follow you? Whatever the business or services you are promoting, you need to give your audience a clear picture of them. Make them know what they can get from your side and how it will facilitate them. Give a tagline and caption in the bio to help people know who you are? Here we come with some best examples, helping you fascinate the relevant customers:
- For a tattoo design service
"Are you a tattoo lover? Tet the potential creative tattoo design ideas."
- For pet health services
"Do you want to keep your pets active and healthy? Then, let's get start their easy care with us."
- For tourism agency
"Are you traveling fond? Let's start your next expedition with us – we are professional tourism guides."
Hopefully, these written captions will give you an idea of how to write a catchy caption to grab the users' attention. It will surely give your users a reason to join you.
- Incorporate reels into your content
Reels are fun and informative videos that Instagrammers share with their followers. They have creative tools, audio, and effects. Instagram allows you to share reels on your feed and publicly in Explore, helping you reach new audiences quickly. In a Glossy forum, Instagram's beauty partnership manager, Kristie Dash, states that sharing reels is still a relatively new way to publish or promote your content. However, she suggests adopting some tips to maximize the results:
- Ensure that your content is unique and trend-driven
- Always make content simple and relatable
- Try to educate your audience through your content
- Cross-promote content
The term cross-promote-content means posting similar content across various social media channels. It is the most convenient way that helps you save time and resources. As well as this, this tactic is also effective in several other ways, including brand awareness and audience growth on Instagram. It's been revealed that mobile users spend more time with video and entertainment apps.
So, whether it is a short form of video or lengthy tutorials, you need to improve the reach of your Instagram content. Sharing content on various platforms at one time will surely help increase the reach of your content. Most Instagrammers, even celebrities, use TikTok, YouTube Shorts, and Pinterest Stories as cross platforms to reach the more relevant audiences.
Use the right hashtags
Every Instagrammer's goal is to engage their current audience regularly and grow the number of real followers. No doubt, posting new, engaging, quality, and exciting content satisfy the initial requirements. But using the right hashtags for your content has become essential and the best way to gain followers on instagram. In addition, putting hashtags makes it easy for users to find your content while searching for specific terms on Instagram.
Now the question is that “which hashtags work best?” Remember that when you use most popular Instagram hashtags within your content, it is much more likely to reach new followers and be discovered. The following is the list of the 20 most popular and top Instagram hashtags with their number of posts:
- #love (1.835B)
- #instagood (1.150B)
- #fashion (812.7M)
- #photooftheday (797.3M)
- #beautiful (661.0M)
- #art (649.9M)
- #photography (583.1M)
- #happy (578.8M)
- #picoftheday (570.8M)
- #cute (569.1M)
- #follow (560.9M)
- #tbt (536.4M)
- #followme (528.5M)
- #nature (525.7M)
- #like4like (515.6M)
- #travel (497.3M)
- #instagram (482.6M)
- #style (472.3M)
- #repost (471.4M)
- #summer (454.2M)
From this given list, you can use the more relevant hashtags according to your content to reach a more targeted new audience, helping you get more likes and followers.
Post at the right time
Besides choosing the right hashtags and right filters to make your post or content valuable, you also need to look for the right time while posting your content. Analysing your content performance and analytics will help you know what has and has not worked for your content in the past. While going through social media marketing tools, you will get a detailed analysis of your content posting history versus users’ engagement. This analytical report will surely help you know the best times of the day and days of the week to post your content.
Instagram also offers an opportunity for paid promotion or sponsored posts which are considered the fastest way to gain followers on instagram. Optimizing your content through sponsored posts helps expose your brand to a wider audience. Are you thinking of how to implement this step? We would like to happily inform you that this is one of the quickest ways to grow your Instagram followers. But unlike other tactics mentioned above, this is not a free way to enhance your audience or followers. However, when you do it correctly, it's of good value. Instagram charges a particular amount for a particular post or content requirements. For example, the charges depend upon the number of users on Instagram promoting your content.
As well as this, you can find a large number of Instagram accounts that are quite relevant to your services. You need to reach them and ask them for a sponsored post. You need to contact the Instagram accounts relevant to your services and have a number of users ranging from 20,000 to 200,000. They may charge depending on your content and their number of followers. However, the average rate of a sponsored Instagram post ranges between $20 and $50 per post. If you are ready to pay and get followers instantly, follow this way of content promotion.
Add your stories to highlights
Whenever you find a potential follower on your business profile, you have less time to convince them to follow your account. It is possible to add or organize the Highlights feature on your profile to organize your Instagram stories. Ensure that your Highlights content communicates what your services are about. The lifespan of a story is 24-hours, but highlighting them gives them a second life and keeps them alive for the followers to see them anytime they want. Here are some tips for you on how to use Story Highlights to raise Instagram followers:
- Create a teaser about the services you are delivering
- Organize your story content into themes (for a traveling account, explore countries or destinations you visited)
- Explain your products through pictures and videos
Share user-generated content
User-generated content can be any type of content. For example, it can be a photo, review, audio, video, and anything. It is considered the most marketing essential tool for increasing the number of followers on Instagram. This tool or feature helps humanize your brand by presenting real people using real stories. So, this helps you show your product in real life and builds more trusting relationships with potential customers.
Here we come with the tips to create user-generated content for your online business. You need to ask your customers to share their reviews or experience with your products by following the given ways:
- Make a branded hashtag feed where customers can post images
- Add a call to action in your Instagram bio
- Run a contest
- Reach out to influencers
- Show packaging with an added ask for user-generated content
Go live on Instagram
Today, live videos on Instagram are considered a key to running a successful marketing strategy on any social media channel. Instagram allows you to stream live videos to your followers, helping you engage them in real-time.
Every time you start a live video stream, a ring encases your profile picture in Instagram stories, making followers know to check you out. So, your users or followers also get a notification on starting live video streaming. However, once you finish your live streaming, Instagram allows you to upload this live streaming on your Instagram story for 24 hours. Here we also come with the potential tips to increase your followers while streaming a live video:
- Influencer takeovers
- Host a question and answer session or ask me anything session
- Teasing an update about a particular product
- Tell users about launching a particular product
- Host a talk show
- Show behind the scenes of your operational work
- Try to share current events
- Run product tutorials
Ensure that it's a business profile
Ensure that you are signed in on Instagram as a business account. A business account gives you access to the analytics, showing you who your followers are, what content they find best, and what causes losing or gaining your customers.
However, if you had started with a personal account, Instagram allows personal accounts to switch to business accounts. First, go to the hamburger – on the top right of your bio. Now, tap Settings, then click on Switch to Professional Account. Here you will ask to select your category and provide your business details. Now you are ready to go with a business account.
Make use of all the formats
Remember that content is a power that helps increase your brand authority and followers. What makes Instagram different from other social media channels is its ability to show different posting formats. It allows you to show different aspects of our business, helping attract potential customers. You can take advantage of;
- Lives: Live video streaming allows you to show real-time videos – great for tutorials and question-answer sessions.
- Feed posts: You can share high-quality photos and videos of your services or products
- Stories: Adding stories is the way to provide your followers with the short-lived content – a more spontaneous and raw way to attract customers
- Reels: It is a way to share videos with little extra focus on the entertainment purpose
Consistently publish great content
Ensure you publish your content consistently – which is paramount to your entire social media marketing campaign. Remember that one great post can become the reason for winning followers. Publishing or updating your content regularly is also one of the leading tips to gain followers on instagram. Here are some tips for you to make great content on Instagram:
- Thoughtful: Ensure that your content communicates your content values and services
- Interactive: Ensure that your content is interactive. The ideas of shareable content, contest, live video streaming, Q&A session, and polls make your content interactive.
- Entertaining: Show your followers attractive designs, happy moments, movements, emotions, humor, and more to capture or attract their attention.****
- Useful: The content relevant to your services or users' needs makes it useful. Try to provide your users with tips, facts, ideas, and updates.
Do not forget about Instagram SEO
Social media channels are also considered search engines. You cannot only optimize your content through hashtags; however, some other factors also help optimize your content. For example;
- You can target a particular keyword with bio and captions
- Add your location to Instagram – help reach your local community
- Add alt text to images
Always write the catchy caption
Another way to attract customers to your services or products is to use eye-catching captions or taglines. When you deliver an attractive or creative idea about a particular product, it will surely help grab users' attention. Never underestimate this tip and try to produce engaging content or caption.
Analyse your competitors
You need to analyse how your competitors are facilitating their customers or how they are reaching a wider community. Take an overview of how they produce content, their content marketing strategies, what format they mostly use, how they expose their services, and more. It will surely help you get more improvements within less time consumption.
We have provided you with the potential ideas for get more Instagram followers throughout our discussion. So, if you landed here with the question, how do i get more followers on instagram? You may have the potential ideas to reach your goals. Now, it is time to implement these effective ways or ideas. We advise you to be consistent and never give up – it will help you break your set targets or goals.