YouTube has over 2.3 billion users, about one-third of the internet. And every day, people watch over one billion hoursof YouTube videos. But less than 10% of YouTube channels get over 1000 views per month. If you're in that 90%, you're probably wondering: how do I get more YouTube views?
Good news for you: it's not as hard as you think.
In this post, I will share seven simple (but powerful) ways to increase YouTube views and grow your YouTube channel starting today.
By optimizing your YouTube channel and videos for discovery, you can dramatically increase the number of views, subscribers, and leads that you generate from YouTube.
But before we dive in, let me first give you a quick overview of how YouTube works. So let's jump in!
YouTube's Search and Discovery System
YouTube is the second-largest search engine globally (second only to Google). And just like Google, YouTube has a complex search and discovery system that they use to surface content to users.
YouTube's search and discovery system have three main components:
The YouTube Algorithm
YouTube's search algorithm is a constantly evolving machine that considers many factors to decide which videos are shown to viewers.
There are three parts to YouTube's algorithm:
1. The YouTube Ranking Factors
2. The YouTube Personalization Algorithm
3. The YouTube Contextual Cues
Each of these factors plays a role in YouTube's decision on what videos to surface for each user.
The YouTube Ranking Factors
There are hundreds of ranking factors that YouTube takes into account when determining which videos to surface in their search results.
However, a few key factors have a more significant impact than others. The most important YouTube ranking factorsare:
1. Video Title
2. Video Tags
3. Channel Authority
4. Viewer Engagement
5. Video Length
6. Upload Frequency
7. Social Shares
8. Optimized Thumbnails
9. Optimized Transcripts
10. Customizable YouTube Channel Design
While YouTube's search algorithm is constantly changing, these are the ten most important YouTube ranking factors that you should focus on if you want to get more views from YouTube's search results.
The YouTube Personalization Algorithm
In addition to YouTube's main search algorithm, there is also a personalization algorithm that YouTube uses to surface content to individual users.
YouTube's personalization algorithm is based on a few factors, including:
1. videos you like watching on YouTube
2. The videos you like and dislike on YouTube
3. Which channels you have subscribed to on YouTube
4. What videos you have shared on social media
5. What YouTube searches you have made in the past
YouTube's personalization algorithm considers all of these factors to decide which videos to show you in your YouTube home feed and YouTube's search results.
The YouTube Contextual Cues
In addition to YouTube's main search algorithm and its personalization algorithm, there are also a few contextual cues that YouTube takes into account when surfacing content.
YouTube's contextual cues include:
● The time of day
● The day of the week
● Your location
● Your device
● Your search history
YouTube uses all of these factors to decide which videos to show you in YouTube's search results.
The Importance of Increasing Your YouTube Views
There are plenty of benefits to Increasing Your YouTube Views. The most obvious one is that it will help you get more traffic to your channel.
But aside from that, it can also lead to higher search engine rankings, more subscribers, and even better relationships with other YouTubers.
Here's a closer look at each of these benefits:
More Traffic to Your Channel
Increasing your YouTube views can lead to a snowball effect of traffic. The more views you have, the more likely people will find your channel and watch your videos. This traffic can lead to even more views as your videos become more popular.
Higher Search Engine Rankings
Google's main factor when ranking YouTube videos is the number of views. So, if you can Increase Your YouTube Views, you may also be able to improve your search engine rankings.
Increasing your YouTube views can also lead to more subscribers. People are more likely to subscribe to a channel with popular videos.
Better Relationships With Other YouTubers
If you can Increase Your YouTube Views, you may also be able to improve your relationships with other YouTubers. It's because popular channels are more likely to be noticed by other YouTubers.
Increasing your YouTube views can also lead to more opportunities. For example, you may be able to get sponsorships or collaborate with other YouTubers.
7 Ways to Maximize Your YouTube Views
Now that you understand how YouTube's search and discovery system works, here are seven ways you can use this knowledge to get more views on your YouTube videos:
1. Optimize your video titles for YouTube search
YouTube is a search engine, so one of the best ways to get more YouTube views is to optimize your video titles for YouTube search.
Your title is the first thing people see when they find your video in YouTube search results, so it's essential to make it count.
Your title should be:
● Accurate: Make sure your title accurately describes the content of your video.
● Keyword-rich: Include relevant keywords in your title that people search for on YouTube.
● Compelling: Write a title that will make people want to watch your video.
2. Use YouTube tags
YouTube's tags are the keywords you can add to your YouTube video description. These tags help YouTube understand what your video is about and also help it show up in relevant searches.
You should always add a few relevant YouTube tags to your videos. But don't go overboard – a maximum of 10 tags is probably enough.
Here's how to add YouTube tags to your videos:
1. Go to YouTube and sign in.
2. Click on the YouTube icon in the top right corner of the screen.
3. In the drop-down menu, click on Creator Studio.
4. On the left-hand side of the screen, click on Video Manager.
5. Find the video you want to add tags to and click on the edit button (it looks like a pencil).
6. In the "Basic info" section, scroll down to the "Tags" field.
7. Add your YouTube tags to this field, separating each tag with a comma.
8. Click on the save button to save your changes.
3. Optimize your YouTube thumbnail image
Your YouTube thumbnail image is the first thing people see when they come across your video, so you should make sure that it's eye-catching and relevant to the video content.
Doing this will help you get more views on YouTube, as people are more likely to click on a video with an attractive or relevant thumbnail image.
There are a few things to keep in mind when optimizing your YouTube thumbnail image:
● Make sure the thumbnail image is high quality and resolution
● Choose an image that is relevant to the video content
● Make sure the thumbnail image is attention-grabbing
4. Create transcripts of your YouTube videos
YouTube provides automatic captions for your videos, but these aren't always accurate.
Creating transcripts of your YouTube videos can help with SEO and make your content more accessible to people who are hard of hearing or have difficulty understanding spoken English.
You can create transcripts using a free online tool like otter.ai or Rev.com. Once you have your transcript, you can upload it to YouTube as a "Subtitle and CC" file.
5. Provide value in your YouTube videos
Like any other type of content, you need to optimize your YouTube videos for SEO if you want them to succeed. That means including relevant keywords in your titles and descriptions so that people can find your videos more easily.
But YouTube SEO is not just about getting your videos to rank higher in the search results. It's also about providing value for your viewers.
If you want people to watch your videos, you need to give them a reason. That means creating content that is interesting, informative, or entertaining.
Think about what you can offer your viewers that they can't find anywhere else. It could be a unique perspective, insider information, or helpful tips and advice.
If you can provide value for your viewers, they're more likely to watch your videos and recommend them to others.
6. Promote your YouTube videos on other social media platforms
YouTube isn't the only social media platform out there. In fact, there are a ton of different social media platforms that you can use to promote your YouTube videos and get more views.
Some of the most popular social media platforms include Facebook, Twitter, Instagram, and Snapchat. For example, you can share your YouTube video on Facebook by posting it on your Timeline or in a Facebook group.
You can also tweet out your YouTube video or post it on Instagram.
Another great way to promote your YouTube videos is to email them to your friends and family members. Just send them a link to your video and ask them to watch it.
You can also post your YouTube videos on forums and online communities. For example, if you have a video about cooking, you can post it on a cooking forum.
So make sure to promote your YouTube videos on all social media platforms.
7. Collaborate with other YouTube creators
One of the best ways to get more views on YouTube is by collaborating with other YouTube creators. When you collaborate with other YouTube creators, you're tapping into their audience and getting exposure to new people who might not have otherwise found your videos.
For example, if you collaborate with a YouTube creator who has 1 million subscribers and features your video on their channel, you could potentially get a lot of new views from that.
So if you want to get more views on YouTube, make sure to reach out to other YouTube creators and see if you can collaborate with them.
Now that you know the seven simple ways to get more views on your YouTube videos, it's time to implement them.
Remember, Rome wasn't built in a day, and neither will your view count be. But if you put in the hard work and follow these tips, you should see an increase in viewership. So what are you waiting for? Start filming!